The Leadership Conference is working diligently to see that Tom Perez is confirmed as U.S. Secretary of Labor. Perez is an eminently qualified public servant and consensus builder who has dedicated his career to ensuring that all individuals are treated fairly and have the opportunity to succeed. He has served with integrity and distinction at the local, state and national level, compiling an outstanding record of achievement.
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Sample Timeline
6 Weeks Out
- Appoint organizer and planning team
- Contact coalition partners
- Decide on an audience
5 Weeks Out
- Plan budget
- Decide on location and format
- Ask/invite potential moderator and speakers
4 Weeks Out
- Confirm date and location
- Confirm moderator/panel speakers
- Increase audience recruitment
3 Weeks Out
- Begin advertising event
- Compile list of media contacts
- Send invitations to coalition partners and other important guests
2 Weeks Out
- Re-confirm speakers
- Confirm attendance and send reminder notice
- Prepare on-site handouts and media packet
- Choose media spokesperson(s)
5 Days Out
- Fax media advisory
- Finalize media packets
- Call coalition partners to assess attendance
2 Days Out
- Make reminder turn-out calls
- Review speeches
Day of Event
- Fax news release in the early AM
- Debrief: Did you meet your goals
After Event
- Follow up with media
- Thank participants
- Relax... It's Over!