Contacting the Media
Once you have developed your media list, use it wisely. Reserve your communications with reporters for events or stories that are current and newsworthy. Flooding reporters with calls and paper on anything and everything will decrease rather than increase your chances of being covered. Providing new, timely, accurate information on your organization’s issues and events helps you build relationships with reporters, and can lead them to view you as a reliable resource on issues important to civil rights. Once this happens, they may well call YOU rather that the other way around!
There are several different tools you can use to communicate messages to the media:
