Civilrights.org

Planning Timeline

6 Weeks Before Event

• Choose a theme.
• Decide on an audience.
• Appoint a planning team.
• Secure coalition partners.

5 Weeks Before Event

• Plan Budget.
• Invite moderator/speakers.

4 Weeks Before Event

• Finalize date and location.
• Finalize panel speakers.

3 Weeks Before Event

• Begin advertising event.
• Create media packet.
• Choose spokesperson.

2 Weeks Before Event

• Re-confirm speakers
• Increase audience recruitment.

5 Days Before Event

• Fax media advisory.
• Finalize media packets.
• Call coalition partners to assess attendance.

2 Days Before Event

• Make media reminder calls.

Day of Event

• Make news release and media packet available to reporters who attend.

After Event

• Follow up with media.
• Thank participants.
• Collect media clips.