Ethnic Media Outlets Are Thriving
April 7, 2009 - Posted by The Leadership Conference
Today, NPR ran a piece about the success of ethnic media outlets - radio, newspaper and television companies that cater to a specific ethnic or racial minority - despite the fact that many mainstrem media outlets are folding.
Ethnic media organizations are doing well despite the recession because they have tapped into a growing audience, second- and third-generation immigrants, and are adapting to meet the needs of their growing audiences, like the ability to get news on social networking sites.
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