Today, NPR ran a piece about the success of ethnic media outlets - radio, newspaper and television companies that cater to a specific ethnic or racial minority - despite the fact that many mainstrem media outlets are folding. 

Ethnic media organizations are doing well despite the recession because they have tapped into a growing audience, second- and third-generation immigrants, and are adapting to meet the needs of their growing audiences, like the ability to get news on social networking sites.