June 11, 2009 - Posted by Antoine Morris
A new study from the University of Wisconsin-Milwaukee found race and gender bias often distorts assessments of job performance by women and people of color compared to White males. Since employers often use performance-based evaluations and surveys to decide which workers to promote or how much to pay their employees, the study's findings indicate that these tools may actually perpetuate discrimination and provide businesses with flawed assessments.
Researchers compared objective job performance criteria for over a hundred doctors with patient satisfaction reports, using data such as perceived level of accessibility and the number of questions asked at a check up.
The study found that favorable patient reports correlated with favorable objective performance reviews only for White men. Doctors who were women or persons of color actually received worse patient evaluations when they were more attentive to patient needs.
"It does not make sense -- working harder seems to be counterproductive for women and minorities," said David R. Hekman, assistant business professor at the University of Wisconsin–Milwaukee and the lead author of the study.
The same researchers also created an experiment where volunteers, who were asked to imagine themselves as customers, viewed two videotapes of customer and sales clerk interactions at a bookshop. One tape featured a White male sales clerk and the other either a Black male or White female clerk. Even though the clerks were actors following identical scripts, viewers rated customer service from the White male clerk 19 percent higher than the service from either the White female clerk or the Black male clerk.
Categories: Workers' Rights