Yesterday, a coalition of prominent Latino organizations and national Spanish-language media outlets kicked-off their campaign, "ya es hora HAGASE CONTAR!" (It's Time, Make Yourself Count!), to motivate U.S. Latinos to participate in the 2010 Census.  The census will take place in six months.

In this video, Robert Groves, director of the U.S. Census Bureau, and Arturo Vargas, executive director of the NALEO Educational Fund, explain why an accurate count of Latinos is important to Latino communities.

View photos of the campaign's kick-off event.