The Leadership Conference on Civil and Human Rights

Creating Outreach Materials

As you develop your outreach strategies, it is important to create materials, like flyers or brochures, which will resonate with your target community and link individuals to community assistance, such as local assistance centers and telephone hotlines, which will be available in a number of languages.

The Census Bureau has some templates for materials available online, and will add more as we move toward early 2010.

Types of information to provide (see section on messages for more information for target audiences):

• General Census Information: What and when the census occurs. Why it's important. How people's confidentiality is protected by strong privacy laws;
• Information about local services and organizations that depend on funding affected by the census
• Sample census forms;
• Information about telephone hotlines, local assistance centers, and other resources.