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Google Tools for Marketing & Fundraising - Links

Below are links to the tools discussed at the Google Tools for Marketing & Fundraising session on October 2.

Most of the tools listed below are free to everybody (organizations or individuals). Some, as noted, have special features that are available to 501(c)(3) nonprofits.

Signing Up for Google Tools

For many of these tools, you will need to have a Google account to use all the features.

• If you already have a personal Gmail/Google account, you may prefer to use that account to access any Google tools used by your organization.
• If you do not have either a Gmail or Google account, you should Create a Google Account. This is not an email account - you will be able to sign in to Google using your current email address.

About Google for Nonprofits

• Google for Nonprofits - overview of how nonprofits can use Google tools to promote their cause and operate efficiently
• Google for Nonprofits Discussion Group - join this email list to get tips on how to use Google tools at your nonprofit

Election/Voting Tools

• 2008 Election - information about the candidates and the election
• Power Readers in Politics - see the articles that the candidates are reading
• Google Maps Voter Information - search for your address to get targeted information on how to register, where to vote, etc.
• Voter Info Gadget - to embed in your website

Raising Brand Awareness

• Blogger - create a blog
  • Getting Started with Blogger
  • Blogger Help Center
• Google Groups - email lists
  • Getting Started with Google Groups
  • Google Groups Help Center
• YouTube - video
  • YouTube for Nonprofits
  • Getting Started with YouTube
  • Setting Up a Nonprofit Channel
  • Nonprofit Videos
  • YouTube Insight - stats on who's watching your videos
  • YouTube Help Center
• Picasa Web Albums - share your photos online
  • Picasa Software - photo/image management and editing software for Windows only
  • Picasa Help Center
• Google Adwords - online advertising
  • Google Grants - free online ads (up to $10,000/month) for 501(c)(3) organizations
  • Getting Started with Google Grants
  • Google Adwords Help
• Google Maps - create interactive maps with MyMaps
  • Getting Started with Google Maps
  • Google Maps Help Center

Increasing Efficiency

• Google Chrome - web browser, Windows only
• Google Apps - collaboration tools
  • Your IT administrator can set this up for your whole organization, or individuals can use the tools listed below.
• Gmail - web email
  • Gmail for Nonprofits
  • Getting Started with Gmail
  • Gmail Help Center
• Google Calendar - online calendar
  • Getting Started with Google Calendar
  • Google Calendar Help Center
• Google Documents - collaborate on online documents, spreadsheets, presentations, forms
  • Getting Started with Google Documents
  • Google Documents Help Center
  • Using Google Spreadsheets Forms to Collect Data
• Google Sites - simple public or private websites
  • Getting Started with Google Sites
• Google Mobile - using Google Tools on your mobile phone/device

Understanding Your Audience

• Google Analytics - track website traffic
  • Getting Started with Google Analytics
  • Google Analytics Help Center
• Google Checkout - process online donations
  • Google Checkout for Nonprofits - currently no fee for 501(c)(3) organizations
  • Getting Started with Google Checkout
• Google News Click on Personalize this Page on top right to choose what type of stories you see
• Google Alerts - receive email updates when keywords appear in the news or on websites
  • Google Alerts Frequently Asked Questions
• Google Blog Search - find out who is covering your issue or writing about your organization

Other Google Tools

There are many more Google tools that weren't discussed in the session. Here's a list of some others: More Google Products