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Volume 2 Number 6
Digital Opportunity Partnership:
Public Service Announcement (PSA) Campaign
A Baseline Needs Assessment Survey * Technology Leadership Forums * Circuit Rider Partnership * Civilrights.org * Technology Assistance Forums * Digital Opportunity Public Service Announcement (PSA) Campaign * Communications and Technology Policy Initiative
As part of the Digital Opportunity Partnership, the Leadership Conference collaborated with the Kaiser Family Foundation, the AOL Time Warner Foundation, American Library Association, the Benton Foundation, PowerUP and Univision to launch ConnectNet/Conectado.
 
This multi-faceted public education campaign is designed to help minority and low-income youth gain free or low-cost access to computers and the Internet in their own neighborhoods. ConnectNet/Conectado includes:
The largest Internet database ever created, including more than 20,000 technology centers and libraries with Internet access across the nation. Librarians across the country will be trained to use the database to help young people find sites near them. The database was created by the AOL Time Warner Foundation, the Benton Foundation, and the American Library Association.
Fun and engaging Public Service Announcements (PSAs) in Spanish and in English, to encourage minority teens to use computers. The spots publicize a toll-free number and web sites through which teenagers can find computer resources in their neighborhoods.
A toll-free phone number (1-866-583-1234) and web sites (www.ConnectNet.org, www.conectado.org).
A teen-friendly brochure on the ConnectNet/Conectado campaign and the importance of being computer-savvy is being distributed to teens by civil rights groups, local libraries, and youth centers.
Teens calling the toll-free number will get help from an English- or Spanish-speaking operator who will identify computer centers near their homes. Web site visitors, by simply entering their zip codes, can get a list of computer centers in the neighborhood.
The Leadership Conference's participation in the ConnectNet/ConnectAdo PSA campaign and the teen-friendly brochure was made possible throught the generous support of the Markle Foundation, the Ford Foundation, and the AOL Time Warner Foundation.
  
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